Fit confidence for every body

Decode size and fit with AI to get your shoppers what they love. Boost conversion, reduce returns and grow profitably with FitYou.

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Unlock growth on your PDP

Size charts and model measurements do not convert shoppers. Trusted by hundreds of retailers, thousands of brands and 82 million shoppers, FitYou is the modern approach to fit guidance.

Powered by shoppers Enhanced by AI

Up to

40%

Reduction in size bracketing returns

Featured In

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Trusted by brands of all sizes

This is the smoothest and fastest app integration I've ever done. We were able to get up and running quickly to be ready for Black Friday. We wish all tech partners made it this EASY.
The Frye Company

Ecommerce Director, The Frye Company

We know from the data that finding the right fit drives consumer loyalty and increases customer conversion. We chose FitYou because it gives them confidence during the buying process as the brand. It often seems complicated in the virtual world!
AFL

Managing Partner, AFL

FitYou

Software that connects 82 million shoppers to fashion they love.

"It's usually a struggle for me to shop for clothing online because the fit can be complicated but I bought this dress online at Land's End using FitYou and it was so easy to find my size! When my package arrived, it fit me perfectly!"

User Avatarsuzyloveslife

"I think I finally cracked online shopping! It took me long enough haha my body type can be hard to shop for sometimes, especially online. I finally stumbled upon FitYou while shopping at Land's End and it really helped me find the best size for me! When my package came, I was pleasantly surprised to find a piece in the bathing suit I've never had one that fits me so perfect!"

User Avatarilovecola13

"I am a size 22/24 and even something as simple as finding jeans that aren't elastic waist is a task. I was able to order jeans, shirts and overalls and everything actually fit. This is truly revolutionary for online shopping, especially in a plus size body đź’–"

User Avatarcassiecolorful

"Finding clothes that fit well after weight loss can be difficult, especially if you're shopping online. I recently found FitYou and it really helped me figure out what sizes I should be buying at Forever 21 without even stepping foot in store. Everything fit how I wanted it to fit and I couldn't be happier!"

User Avatarshrinking_princess

FitYou for Shopify, Salla and Zid

FitYou is now available on Shopify, Salla, and Zid! Install the leading AI fit platform on your retail site in just minutes.